May. 21, 2025
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中文
How to Reverse the Negative Effect of Product Transformation Salience on Consumption Intention for High-touch Products—The Role of Consumption Patterns and Information Representations
Huang Jing, Yu Liqin, Guo Langlang, Wang Hao, Liu Rui
Journal of Marketing Science . 2024, (
3
): 19 -36 .