Enjoy the Present or Look Towards the Future: The Influence of Happiness Orientation on Purchase Preference
Yang Yan, Yu Ying
Journal of Marketing Science . 2023, (2): 96 -114 . 

京ICP备05073891
Copyright © 2019 Journal of Marketing Science, All Rights Reserved.
Tel: (8610) 62797199; (8610) 81055718　E-mail: jms@jms.org.cn
Powered by Beijing Magtech Co. Ltd