• Home
  • About Journal
  • Editorial Board
  • Instruction
  • Subscription
  • Academic Conference
  • Messages Board
  • Contact Us
  • 中文
Grounded Research on Getting the Best Deal with Speculative Intention Under the Brand Crisis Situation — Social Anomie Caused by Economic Rationality? (A Case Study of the Guoxiaoyun Event)
Wang Xingang, Li Xiuxiu, Wang Lulu
Journal of Marketing Science . 2022, (3): 99 -118 . 

京ICP备05073891
Copyright © 2019 Journal of Marketing Science, All Rights Reserved.
Tel: (8610) 62747292; (8610) 81055239 E-mail: jms@jms.org.cn
Powered by Beijing Magtech Co. Ltd