Home
About Journal
Editorial Board
Instruction
Subscription
Academic Conference
Messages Board
Contact Us
中文
To Friends or to Strangers ? Impact of Network Structure on Tipping Behaviorsin User-generated Live Streaming
Wu Banggang, Deng Xiaoyu, Jin Fei, Jia Sixue
Journal of Marketing Science . 2022, (
2
): 83 -101 .
