Home
About Journal
Editorial Board
Instruction
Subscription
Academic Conference
Messages Board
Contact Us
中文
Research on Persuasion Effect Mechanism of Anthropomorphized Spokespersons—The Mediation Effect of Parasocial Interactions and Positive Emotions
Feng Yuan, Jiang Ling, Li Yanchen
Journal of Marketing Science . 2021, (
2
): 114 -133 .
