Research on Explicit Mechanism of Internal CSR： Perception of Internal CSR’s Impact on Consumer’s Brand Attitude
Liu Fengjun, Zhu Guochao, Li Hui
Journal of Marketing Science . 2016, (4): 89 -108 . 

京ICP备05073891
Copyright © 2019 Journal of Marketing Science, All Rights Reserved.
Tel: (8610) 62747292; (8610) 81055239　E-mail: jms@jms.org.cn
Powered by Beijing Magtech Co. Ltd