TY - Journal of Marketing Science A1 - Shi Zhuomin, Li Lulu, Wu Lufang T1 - “Free Gift” or “Free Postage”, Which One Do You Prefer?---An Empirical Study on How Online Promotion Framing influence Consumer’s Online Buying Intention Y1 - 2013-03-01 JF - Journal of Marketing Science JO - Journal of Marketing Science SP - 105 EP - 117 VL - 9 IS - 1 UR - http://www.jms.org.cn:8081/jms N1 - ER -