TY - Journal of Marketing Science A1 - Qian Minghui , Fan Anyi , Liu Aoyue T1 - Why Do Some Logos Induce People's Sense of Cheapness: The Effect of Color Stimulus Y1 - 2022-07-16 JF - Journal of Marketing Science JO - Journal of Marketing Science SP - 42 EP - 57 VL - 2 IS - 3 UR - http://www.jms.org.cn:8081/jms N1 - ER -