TY - Journal of Marketing Science A1 - Yu Chunling, Zhang Shuo, Li Zequn, Bao Chenbo T1 - The Evolution of Brand Positioning and Communication Strategy of Internet App —A Case Study on Youdao Y1 - 2022-04-16 JF - Journal of Marketing Science JO - Journal of Marketing Science SP - 102 EP - 118 VL - 2 IS - 2 UR - http://www.jms.org.cn:8081/jms N1 - ER -