TY - Journal of Marketing Science A1 - Pang Jun, Wang Yansu T1 - Effect of the Red Color on Consumer Preference for Brand Image Y1 - 2022-04-16 JF - Journal of Marketing Science JO - Journal of Marketing Science SP - 41 EP - 61 VL - 2 IS - 2 UR - http://www.jms.org.cn:8081/jms N1 - ER -