TY - Journal of Marketing Science A1 - Huang Jing, Deng Jinlei, Liu Sha, Guo Yulang T1 - More Saturated, More Exciting? A Study of the Effects of Brand Logo Color Saturation on Brand Personality Perception Y1 - 2022-01-16 JF - Journal of Marketing Science JO - Journal of Marketing Science SP - 52 EP - 68 VL - 2 IS - 1 UR - http://www.jms.org.cn:8081/jms N1 - ER -