TY - Journal of Marketing Science A1 - Zhang Qilin, Wang Xuhui T1 -

Halo Effect of Platforms—Scale Development and Empirical Validation of E-commerce Platform Reputation Y1 - 2021-10-16 JF - Journal of Marketing Science JO - Journal of Marketing Science SP - 1 EP - 20 VL - 1 IS - 2 UR - http://www.jms.org.cn:8081/jms N1 - ER -