TY - Journal of Marketing Science A1 - Xu Xiaobing, Chen Rong, Liu Wenjing T1 - The Impact of Uppercase vs. Lowercase Lettering Logos on Perception of the Brand Y1 - 2016-06-01 JF - Journal of Marketing Science JO - Journal of Marketing Science SP - 75 EP - 86 VL - 12 IS - 2 UR - http://www.jms.org.cn:8081/jms N1 - ER -