RT Journal T1 Is it Always Bad to Not Win in Lottery Promotions? The Impact of the Number of Failures in Lottery Promotions on the Willingness to Purchase Innovative Products A1 Shen Rumin, Meng Lu, Jiao Tengxiao PB Journal of Marketing Science FD 2022-01-16 YR 2022 JF Journal of Marketing Science JO Journal of Marketing Science VO 2 IS 1 SP 69 DO K1 lottery promotion times; placebo effect; perceived risk; willingness to purchase innovative products LK {http://www.jms.org.cn:8081/jms/EN/article/article_378.shtml}