RT Journal T1 The Impact of Customer Creativity on Variety Seeking in the Context of Composite Need A1 Wu Jintao, Chen Junsong, Dou Wenyu PB Journal of Marketing Science FD 2012-09-01 YR 2012 JF Journal of Marketing Science JO Journal of Marketing Science VO 8 IS 3 SP 120 DO K1

Customer creativity;Variety Seeking;Optimum Stimulation Level;Composite Need

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