RT Journal T1 Firm’s Interactive Capability and Interactive Strategies: A Framework Based on Internet Interactive Technologies A1 ZHUANG Gui-Jun, LIAO Xiu-Wu, ZHANG Xu-Bing, ZHOU Nan PB Journal of Marketing Science FD 2012-12-01 YR 2012 JF Journal of Marketing Science JO Journal of Marketing Science VO 8 IS 4 SP 59 DO K1

Internet interactive technology;interactive capability;interactive strategy;Internet environment

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