TY - Journal of Marketing Science A1 - ZHUANG Gui-Jun, LIAO Xiu-Wu, ZHANG Xu-Bing, ZHOU Nan T1 - Firm’s Interactive Capability and Interactive Strategies: A Framework Based on Internet Interactive Technologies Y1 - 2012-12-01 JF - Journal of Marketing Science JO - Journal of Marketing Science SP - 59 EP - VL - 8 IS - 4 UR - http://www.jms.org.cn:8081/jms N1 - ER -