TY - Journal of Marketing Science A1 - WANG Chang-Zheng, ZHOU Xue-Chun, HUANG Min-Xue T1 - Seeking similarity or Reserving Differences:How Face Facilitate or Restrict Consumer’s Need for Uniqueness Y1 - 2012-12-01 JF - Journal of Marketing Science JO - Journal of Marketing Science SP - 18 EP - VL - 8 IS - 4 UR - http://www.jms.org.cn:8081/jms N1 - ER -