@article{Wang Xingang:99, author = {Wang Xingang, Li Xiuxiu, Wang Lulu}, title = {Grounded Research on Getting the Best Deal with Speculative Intention Under the Brand Crisis Situation — Social Anomie Caused by Economic Rationality? (A Case Study of the Guoxiaoyun Event)}, publisher = {Journal of Marketing Science}, year = {2022}, journal = {Journal of Marketing Science}, volume = {2}, number = {3}, eid = {99}, numpages = {19}, pages = {99}, keywords = {economic rationality; brand crisis; social anomie; law of causality}, url = {http://www.jms.org.cn:8081/jms/EN/abstract/article_395.shtml}, doi = {} }