@article{Wang Tao :1, author = {Wang Tao , Han Linhao, Wang Kang, Cui Nan}, title = {How Does Brand Gain Legitimacy Through Identity Forming During Brand Internationalization: Based on Organizational Identity Theory}, publisher = {Journal of Marketing Science}, year = {2022}, journal = {Journal of Marketing Science}, volume = {2}, number = {3}, eid = {1}, numpages = {16}, pages = {1}, keywords = { brand internationalization ; identity forming ; identity communication ; brand legitimacy}, url = {http://www.jms.org.cn:8081/jms/EN/abstract/article_390.shtml}, doi = {} }