@article{Yu Chunling:102, author = {Yu Chunling, Zhang Shuo, Li Zequn, Bao Chenbo}, title = {The Evolution of Brand Positioning and Communication Strategy of Internet App —A Case Study on Youdao}, publisher = {Journal of Marketing Science}, year = {2022}, journal = {Journal of Marketing Science}, volume = {2}, number = {2}, eid = {102}, numpages = {16}, pages = {102}, keywords = {internet App; brand positioning evolution; communication strategy; case study}, url = {http://www.jms.org.cn:8081/jms/EN/abstract/article_387.shtml}, doi = {} }