@article{Wu Shuilong:24, author = {Wu Shuilong, Jin Tiantian, Yuan Yongna, Hu Zuohao}, title = {What Makes me Look Greener — Effects of Packaging Characteristics of Environmental Friendly Products on Consumer's Green Purchase Intention}, publisher = {Journal of Marketing Science}, year = {2022}, journal = {Journal of Marketing Science}, volume = {2}, number = {2}, eid = {24}, numpages = {16}, pages = {24}, keywords = {packaging characteristics; green perceived value; green purchase intention; environmental cognition}, url = {http://www.jms.org.cn:8081/jms/EN/abstract/article_383.shtml}, doi = {} }