@article{Shen Rumin:69, author = {Shen Rumin, Meng Lu, Jiao Tengxiao}, title = {Is it Always Bad to Not Win in Lottery Promotions? The Impact of the Number of Failures in Lottery Promotions on the Willingness to Purchase Innovative Products}, publisher = {Journal of Marketing Science}, year = {2022}, journal = {Journal of Marketing Science}, volume = {2}, number = {1}, eid = {69}, numpages = {13}, pages = {69}, keywords = {lottery promotion times; placebo effect; perceived risk; willingness to purchase innovative products}, url = {http://www.jms.org.cn:8081/jms/EN/abstract/article_378.shtml}, doi = {} }