@article{Chen Yubo:1, author = {Chen Yubo}, title = { Inaugural Editorial }, publisher = {Journal of Marketing Science}, year = {2021}, journal = {Journal of Marketing Science}, volume = {1}, number = {1}, eid = {1}, numpages = {1}, pages = {1}, keywords = {}, url = {http://www.jms.org.cn:8081/jms/EN/abstract/article_354.shtml}, doi = {} }