@article{Wu Jintao:120, author = {Wu Jintao, Chen Junsong, Dou Wenyu}, title = {The Impact of Customer Creativity on Variety Seeking in the Context of Composite Need}, publisher = {Journal of Marketing Science}, year = {2012}, journal = {Journal of Marketing Science}, volume = {8}, number = {3}, eid = {120}, numpages = {9}, pages = {120}, keywords = {

Customer creativity;Variety Seeking;Optimum Stimulation Level;Composite Need

}, url = {http://www.jms.org.cn:8081/jms/EN/abstract/article_30.shtml}, doi = {} }