@article{Chen Chao:102, author = {Chen Chao, Luo Rongxi}, title = {Does Executive Marketing Background Matter to Corporate Brand and Trademark Management}, publisher = {Journal of Marketing Science}, year = {0}, journal = {Journal of Marketing Science}, volume = {}, number = {}, eid = {102}, numpages = {23}, pages = {102}, keywords = {

Executive functional background;Trademark application;Upper Echelons Theory;Trademark and brand management

}, url = {http://www.jms.org.cn:8081/jms/EN/abstract/article_298.shtml}, doi = {} }