@article{:88, author = {}, title = {Research on the Impact of Self-Congruity on Consumer Attribution and Purchase Intention during Product Harm Crisis under Ambiguous Situation}, publisher = {Journal of Marketing Science}, year = {2012}, journal = {Journal of Marketing Science}, volume = {8}, number = {3}, eid = {88}, numpages = {18}, pages = {88}, keywords = {
Product harm crisis;Self-congruity;Perceived social distance;Perceived responsibility; Purchase intention
}, url = {http://www.jms.org.cn:8081/jms/EN/abstract/article_28.shtml}, doi = {} }