@article{Xu Xiaobing:75, author = {Xu Xiaobing, Chen Rong, Liu Wenjing}, title = {The Impact of Uppercase vs. Lowercase Lettering Logos on Perception of the Brand}, publisher = {Journal of Marketing Science}, year = {2016}, journal = {Journal of Marketing Science}, volume = {12}, number = {2}, eid = {75}, numpages = {11}, pages = {75}, keywords = {

brand logo;upper case & lower case;brand name;brand perception

}, url = {http://www.jms.org.cn:8081/jms/EN/abstract/article_228.shtml}, doi = {} }