Are Online Product Reviews Credible: the Deviation and Correction of Online Product Review’s Distribution
Li Yujie, Liao Chenglin, Li Yi, Fu Hongyong
Li Yujie, School of Economics and Business Administration, Chongqing University;
Liao Chenglin, School of Economics and Business Administration, Chongqing University;
Li Yi, School of Economics and Business Administration, Chongqing University of Posts and Telecommunications;
Fu Hongyong, School of Economics and Business Administration, Chongqing University.
Li Yujie, Liao Chenglin, Li Yi, Fu Hongyong. Are Online Product Reviews Credible: the Deviation and Correction of Online Product Review’s Distribution[J]. Journal of Marketing Science, 2013, 9(2): 111-125.