Exploring the Cross-culture Difference of Negative Spillover Effect: Based on the Self-construal Theory
Tian Yang, Huang Yunhui, Wang Haizhong, He Liu
Tian Yang, Strategy Department, GRC Bank;
Huang Yunhui, School of Business, Nan Jin University;
Wang Haizhong, School of Business, Sun Yat-Sen University;
He Liu, School of Business, Wu Yi University.
Tian Yang, Huang Yunhui, Wang Haizhong, He Liu. Exploring the Cross-culture Difference of Negative Spillover Effect: Based on the Self-construal Theory[J]. Journal of Marketing Science, 2013, 9(2): 90-98.