Journal of Marketing Science
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Fan Qingji
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Key words: Country Image, Corporate image, Brand image, Brand Attitude, Purchase Intention, Country of Origin Effect
Fan Qingji. The Relationship among China’s Country Image, Corporate Image and Brand Image: A Perspective of Korean Consumers[J]. Journal of Marketing Science.
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URL: http://www.jms.org.cn:8081/jms/EN/
http://www.jms.org.cn:8081/jms/EN/Y2011/V7/I1/99