Journal of Marketing Science ›› 2013, Vol. 9 ›› Issue (1): 32-49.
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Li Dongjin, Ma Yunfei, Li Ya
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Abstract:
Key words: Inaction regret, Limitation of purchase opportunities, Endowment effect
Li Dongjin, Ma Yunfei, Li Ya. Formation Mechanism of Inaction Regret after Missing a Purchase——The Mediation of Endowment Effect[J]. Journal of Marketing Science, 2013, 9(1): 32-49.
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