Too Capricious to be Mannered: How does Exposure to Whimsical Cuteness Products
Affect Consumers’ Unethical Behavior
Fei Xianzheng,Li Ruoxi,Wang Haiyan
Fei Xianzheng,School of Business Administration, Zhongnan University of Economics and Law;
Li Ruoxi,School of Business Administration, Zhongnan University of Economics and Law;
Wang Haiyan,Business College, Jiangxi Nonnal University
Fei Xianzheng, Li Ruoxi, Wang Haiyan. Too Capricious to be Mannered: How does Exposure to Whimsical Cuteness Products
Affect Consumers’ Unethical Behavior[J]. Journal of Marketing Science, 2023, 3(4): 79-101.