Behavior-based Pricing in Firms with Differentiated Digital Capabilities
Teng Wenbo,Wang Zhenyu,Gao Xin
Teng Wenbo,the School of Business Administration, Dongbei University of Finance and Economics
Wang Zhenyu,the School of Business Administration, Dongbei University of Finance and Economics
Gao Xin,the School of Business Administration, Dongbei University of Finance and Economics
Teng Wenbo, Wang Zhenyu, Gao Xin. Behavior-based Pricing in Firms with Differentiated Digital Capabilities[J]. Journal of Marketing Science, 0, (): 60-78.