Interaction Effect Between Social Crowding and Self-Construal on Anthropomorphic Brand Preferences
Li Qiao,Duan Shen, Liu Fengjun,Kou Sining
Li Qiao,School of Business, Beijing Wuzi University;
Duan Shen, School of Business, Renmin University of China
Liu Fengjun,School of Business, Renmin University of China
Kou Sining,School of Business, Renmin University of China
Li Qiao, Duan Shen, Liu Fengjun, Kou Sining. Interaction Effect Between Social Crowding and Self-Construal on Anthropomorphic Brand Preferences[J]. Journal of Marketing Science, 2023, 3(1): 137-157.