Consumer Happiness: The Theoretical Framework and the Research Prospect
Fan Xiucheng , Chen Xiao,Ruan Yanwen
Fan Xiucheng,School of Management, Fudan University
Chen Xiao,School of Management, Fudan University
Ruan Yanwen,School of Management, Fudan University
Fan Xiucheng , Chen Xiao, Ruan Yanwen. Consumer Happiness: The Theoretical Framework and the Research Prospect[J]. Journal of Marketing Science, 2023, 3(1): 78-97.