The Evolution of Brand Positioning and Communication Strategy of Internet App
—A Case Study on Youdao
Yu Chunling,Zhang Shuo,Li Zequn,Bao Chenbo
Yu Chunling,School of Economics and Management, Tsinghua University
Zhang Shuo,School of Economics and Management, Tsinghua University
Li Zequn,School of Economics and Management, Tsinghua University
Bao Chenbo,School of Economics and Management, Tsinghua University
Yu Chunling, Zhang Shuo, Li Zequn, Bao Chenbo. The Evolution of Brand Positioning and Communication Strategy of Internet App
—A Case Study on Youdao[J]. Journal of Marketing Science, 2022, 2(2): 102-118.