his paper introduces a core construct of social network theory, namely channel tie strength to channel governance research framework, and empirically test the impacts of channel tie strength on the relational governance based on survey data. The findings show that the emotional and behavioral dimension of the channel tie strength construct has different impact on the relational governance behaviors. Especially, emotional intensity which presents the emotional dimension has positive and significant impact on joint problem solution; mutual confiding and reciprocal services which present the behavioral dimension have positive and significant impact on joint plan. Finally, joint solution negatively and significantly influences opportunism behavior. The paper highlights the necessity and importance to study the role of emotional factors in the channel governance.