More Saturated, More Exciting? A Study of the Effects of Brand Logo Color Saturation
on Brand Personality Perception
Huang Jing,Deng Jinlei,Liu Sha,Guo Yulang
Huang Jing,Economics and Management School, Wuhan University;
Deng Jinlei,Economics and Management School, Wuhan University;
Liu Sha,Economics and Management School, Wuhan University;
Guo Yulang,School of Business Administration, Guangdong University of Finance & Economics
Huang Jing, Deng Jinlei, Liu Sha, Guo Yulang. More Saturated, More Exciting? A Study of the Effects of Brand Logo Color Saturation
on Brand Personality Perception[J]. Journal of Marketing Science, 2022, 2(1): 52-68.