An Analysis of the Impact of E-commerce Platform Reputation on Seller Performance
—Based on the Perspective of Lock-in Effect and Signaling Effect
Chen Hong, Zhang Qilin
Chen Hong, School of Economics and Management, Executive AHairs Office, Dalian University of Technology ;
Zhang Qilin, School of Business Administration, Dongbei University of Finance & Economics
Chen Hong, Zhang Qilin. An Analysis of the Impact of E-commerce Platform Reputation on Seller Performance
—Based on the Perspective of Lock-in Effect and Signaling Effect[J]. Journal of Marketing Science, 2021, 1(2): 21-38.