Abstract:

This paper analyzes the influence of Entrepreneurial Social Capital on exercising of coercive and non-coercive power using Linear Regression Model by investigating 440 canola and rice seed agents in 30 counties, 3 provinces. It indicates that Institutional Social Capital has significantly positive influence on Coercive Power and negative on Non-coercive Power. The negative influence of Commercial Social Capital on Coercive Power is not significant, but the Technical Social Capital’ is significant. Commercial and Technical Social Capital has significantly positive influence on Non-coercive power. All of these relationships are regulated by Entrepreneurial Education.

Key words: seed agent, entrepreneurial social capital, exercising of channel power, education