The Impact of Customer Creativity on Variety Seeking in the Context of Composite Need
Wu Jintao, Chen Junsong, Dou Wenyu
Wu Jintao, Lingnan College, Sun Yat-Sen University;
Chen Junsong, China Europe International Business School;
Dou Wenyu, College of Business, City University of Hong Kong.
Wu Jintao, Chen Junsong, Dou Wenyu. The Impact of Customer Creativity on Variety Seeking in the Context of Composite Need[J]. Journal of Marketing Science.