Enterprise Microblogging Value Dimensions and Its Influence on Brand Loyalty
Xu Jian,Wang Xuhui,Li Xin
Xu Jian, School of Management Science and Engineering, Dongbei University of Finance and Economics;
Wang Xuhui, School of Business Administration, Dongbei University of Finance and Economics;
Li Xin, School of Management Science and Engineering, Dongbei University of Finance and Economics.