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ZHUANG Gui-Jun, LIAO Xiu-Wu, ZHANG Xu-Bing, ZHOU Nan. Firm’s Interactive Capability and Interactive Strategies: A Framework Based on Internet Interactive Technologies[J]. Journal of Marketing Science, 2012, 8(4): 59
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Yin Chengyue, Liu Jinxing. Interactional service failures in a pseudo relationship:The role of consumers’ implicit theories of personality[J]. Journal of Marketing Science, 2012, 8(4): 79
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Wang Shuang, Lu Juan, Jiang Xuping. The impact of information persuasion on consumer attitudes——based on moderating effects of product knowledge[J]. Journal of Marketing Science, 2012, 8(4): 105
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Ying Ding, Jing Xu, Ying Zhang. Why Is It So Difficult to Choose?The Impact of Diverging Inferences of Choice Difficulty on Choice Making[J]. Journal of Marketing Science, 2012, 8(3): 1
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Wang Changzheng,Zhou Xuechun. Will Postmodernism Lead to Consumer’s Disloyalty to Brand? How the Nature of Postmodern Consumer Influence Their Loyalty to Symbolic Brand[J]. Journal of Marketing Science, 2012, 8(3): 11
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Zhu Huawei, Huang Minxue. Does Hyperopia Lead to Self-Control or Indulgence? Self-Construal and Impulsive Buying[J]. Journal of Marketing Science, 2012, 8(3): 45
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Cai Yuanyuan,He Jiaxun. appiness and Peacefulness: The Influence of Positive Emotions on Country-of-Origin effect[J]. Journal of Marketing Science, 2012, 8(3): 76
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Wu Jintao, Chen Junsong, Dou Wenyu. The Impact of Customer Creativity on Variety Seeking in the Context of Composite Need[J]. Journal of Marketing Science, 2012, 8(3): 120
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Wang Rui, Zhou Xiaoyu. Customer Satisfaction and Shareholder Value: New Insights from a Dynamic Bayesian Analysis[J]. Journal of Marketing Science, 2012, 8(2): 1
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