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Fan Xiaomeng, Zheng Yuhuang, Chen Huihui, Yang Wenying. An Investigation of The Effect of Messiness on Consumer Self-Control[J]. Journal of Marketing Science, 2012, 8(4): 71
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Jiang Yushi. Study of the Best Visual Search Effect of Logo Elements in Online Advertising Layout[J]. Journal of Marketing Science, 2012, 8(4): 96
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Wang Changzheng，Zhou Xuechun. Will Postmodernism Lead to Consumer’s Disloyalty to Brand? How the Nature of Postmodern Consumer Influence Their Loyalty to Symbolic Brand[J]. Journal of Marketing Science, 2012, 8(3): 11
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Zhu Huawei, Huang Minxue. Does Hyperopia Lead to Self-Control or Indulgence? Self-Construal and Impulsive Buying[J]. Journal of Marketing Science, 2012, 8(3): 45
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Liu Lei, Wang Chenglu. The Impact of Regulatory Focus and Promotion Framing on Buy Intention: Examining the Interaction Effect[J]. Journal of Marketing Science, 2012, 8(2): 34
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Yang Li, Liu Jia, Hu Zuohao, Zhao Ping. An Empirical Study on How Distributors’ Perceived Fairness Impacts on Channel Relationship Quality[J]. Journal of Marketing Science, 2012, 8(2): 45
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Li Wanjun, Li Yanjun. Do “The Wealthy” Speak Louder than Others?The Influence of Entrepreneurial Social Capital on Exercising of Channel Power[J]. Journal of Marketing Science, 2012, 8(2): 79
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