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Song Jing, Wang Rui, Fu Guoqu. Market Orientation of Publicly Traded Firms in China: The Effects of Ownership Structure[J]. Journal of Marketing Science, 2012, 8(4): 35
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Li Fei, Jia Sixue, Mi Bu. Who Brought Marketing into China?--Textual Research of History on the Early Dissemination of Marketing in China[J]. Journal of Marketing Science, 2012, 8(4): 47
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Jiang Yushi. Study of the Best Visual Search Effect of Logo Elements in Online Advertising Layout[J]. Journal of Marketing Science, 2012, 8(4): 96
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Ying Ding, Jing Xu, Ying Zhang. Why Is It So Difficult to Choose?The Impact of Diverging Inferences of Choice Difficulty on Choice Making[J]. Journal of Marketing Science, 2012, 8(3): 1
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Xie Lishan, Peng Jiamin. Impact of Organizational Learning Climate and Employee Predispositions to Adapt on Frontline Employee’s Customer Need Knowledge (CNK)[J]. Journal of Marketing Science, 2012, 8(3): 30
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Zhu Huawei, Huang Minxue. Does Hyperopia Lead to Self-Control or Indulgence? Self-Construal and Impulsive Buying[J]. Journal of Marketing Science, 2012, 8(3): 45
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. A Study on Effect of Face Loss on Consumer’s Brand Logo Preference[J]. Journal of Marketing Science, 2012, 8(3): 63
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Cai Yuanyuan,He Jiaxun. appiness and Peacefulness: The Influence of Positive Emotions on Country-of-Origin effect[J]. Journal of Marketing Science, 2012, 8(3): 76
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. Research on the Impact of Self-Congruity on Consumer Attribution and Purchase Intention during Product Harm Crisis under Ambiguous Situation[J]. Journal of Marketing Science, 2012, 8(3): 88
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Xu Jian,Wang Xuhui,Li Xin. Enterprise Microblogging Value Dimensions and Its Influence on Brand Loyalty[J]. Journal of Marketing Science, 2012, 8(3): 107
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