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WANG Chang-Zheng, ZHOU Xue-Chun, HUANG Min-Xue. Seeking similarity or Reserving Differences:How Face Facilitate or Restrict Consumer’s Need for Uniqueness[J]. Journal of Marketing Science, 2012, 8(4): 18
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Jiang Yushi. Study of the Best Visual Search Effect of Logo Elements in Online Advertising Layout[J]. Journal of Marketing Science, 2012, 8(4): 96
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Ying Ding, Jing Xu, Ying Zhang. Why Is It So Difficult to Choose?The Impact of Diverging Inferences of Choice Difficulty on Choice Making[J]. Journal of Marketing Science, 2012, 8(3): 1
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Wang Changzheng，Zhou Xuechun. Will Postmodernism Lead to Consumer’s Disloyalty to Brand? How the Nature of Postmodern Consumer Influence Their Loyalty to Symbolic Brand[J]. Journal of Marketing Science, 2012, 8(3): 11
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Zhu Huawei, Huang Minxue. Does Hyperopia Lead to Self-Control or Indulgence? Self-Construal and Impulsive Buying[J]. Journal of Marketing Science, 2012, 8(3): 45
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Cai Yuanyuan，He Jiaxun. appiness and Peacefulness: The Influence of Positive Emotions on Country-of-Origin effect[J]. Journal of Marketing Science, 2012, 8(3): 76
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