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WANG Chang-Zheng, ZHOU Xue-Chun, HUANG Min-Xue. Seeking similarity or Reserving Differences:How Face Facilitate or Restrict Consumer’s Need for Uniqueness[J]. Journal of Marketing Science, 2012, 8(4): 18
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ZHUANG Gui-Jun, LIAO Xiu-Wu, ZHANG Xu-Bing, ZHOU Nan. Firm’s Interactive Capability and Interactive Strategies: A Framework Based on Internet Interactive Technologies[J]. Journal of Marketing Science, 2012, 8(4): 59
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Fan Xiaomeng, Zheng Yuhuang, Chen Huihui, Yang Wenying. An Investigation of The Effect of Messiness on Consumer Self-Control[J]. Journal of Marketing Science, 2012, 8(4): 71
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Yin Chengyue, Liu Jinxing. Interactional service failures in a pseudo relationship：The role of consumers’ implicit theories of personality[J]. Journal of Marketing Science, 2012, 8(4): 79
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Wang Shuang, Lu Juan, Jiang Xuping. The impact of information persuasion on consumer attitudes——based on moderating effects of product knowledge[J]. Journal of Marketing Science, 2012, 8(4): 105
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Ying Ding, Jing Xu, Ying Zhang. Why Is It So Difficult to Choose?The Impact of Diverging Inferences of Choice Difficulty on Choice Making[J]. Journal of Marketing Science, 2012, 8(3): 1
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Wang Changzheng，Zhou Xuechun. Will Postmodernism Lead to Consumer’s Disloyalty to Brand? How the Nature of Postmodern Consumer Influence Their Loyalty to Symbolic Brand[J]. Journal of Marketing Science, 2012, 8(3): 11
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Xie Lishan, Peng Jiamin. Impact of Organizational Learning Climate and Employee Predispositions to Adapt on Frontline Employee’s Customer Need Knowledge (CNK)[J]. Journal of Marketing Science, 2012, 8(3): 30
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Zhu Huawei, Huang Minxue. Does Hyperopia Lead to Self-Control or Indulgence? Self-Construal and Impulsive Buying[J]. Journal of Marketing Science, 2012, 8(3): 45
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. A Study on Effect of Face Loss on Consumer’s Brand Logo Preference[J]. Journal of Marketing Science, 2012, 8(3): 63
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