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Li Fei, Jia Sixue, Mi Bu. Who Brought Marketing into China?--Textual Research of History on the Early Dissemination of Marketing in China[J]. Journal of Marketing Science, 2012, 8(4): 47
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Fan Xiaomeng, Zheng Yuhuang, Chen Huihui, Yang Wenying. An Investigation of The Effect of Messiness on Consumer Self-Control[J]. Journal of Marketing Science, 2012, 8(4): 71
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Xu Jian，Wang Xuhui，Li Xin. Enterprise Microblogging Value Dimensions and Its Influence on Brand Loyalty[J]. Journal of Marketing Science, 2012, 8(3): 107
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Wu Jintao, Chen Junsong, Dou Wenyu. The Impact of Customer Creativity on Variety Seeking in the Context of Composite Need[J]. Journal of Marketing Science, 2012, 8(3): 120
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Wang Rui, Zhou Xiaoyu. Customer Satisfaction and Shareholder Value: New Insights from a Dynamic Bayesian Analysis[J]. Journal of Marketing Science, 2012, 8(2): 1
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Liu Lei, Wang Chenglu. The Impact of Regulatory Focus and Promotion Framing on Buy Intention: Examining the Interaction Effect[J]. Journal of Marketing Science, 2012, 8(2): 34
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Wu Ruijuan, Wang Chenglu, Li Dongjin, Ma Yunfei. Consumption goals, implementation intention and active consumption behavior[J]. Journal of Marketing Science, 2012, 8(2): 64
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