Marketing Channel Boundary Person’s Cognition Mechanism of Channel Network and Its Effects on the Channel Behaviors: A Multiple-Case Study
Zhang Chuang, Lin Xi, Zhuang Guijun
Zhang Chuang, Dongbei University of Finance and Economics;
Lin Xi, Dongbei University of Finance and Economics;
Zhuang Guijun, Xi’an Jiaotong University.
Zhang Chuang, Lin Xi, Zhuang Guijun. Marketing Channel Boundary Person’s Cognition Mechanism of Channel Network and Its Effects on the Channel Behaviors: A Multiple-Case Study[J]. Journal of Marketing Science, 2014, 10(3): 32-50.